CEO, B:Side Capital · Professor, ASU W. P. Carey

I lead at the intersection of capital, technology, and ideas.

A mission-based lender's CEO. A builder and seller of companies. A professor and author writing for leaders who carry real weight. Across all of it, the work comes back to one thing — backing small businesses and the people who run them.

CEO Operator Educator Author
Portrait of Chris Myers CM
Christopher Myers · Denver, Colorado
5,500+
Small businesses
financed
~35 yrs
Of B:Side mission-based
lending
4
States: Colorado, Arizona,
New Mexico, Utah
1
Fintech built & sold
— BodeTree, 2018
01 — The Work

A single through-line, three kinds of work.

Capital, technology, and ideas are not separate careers. They are three levers on the same job: making it possible for ordinary people to build durable companies — and to lead honestly while they do it.

I am a CEO, an operator, an educator, and an author. The titles change; the work does not. I put real money behind real founders, build the tools they need to compete, and write for the people who carry the weight of a company on their shoulders.

I have built and exited before, taught the next generation of owners, and stood in front of a national audience to make complicated ideas land in plain language. Every venture since has been built on that discipline.

— The through-line has not changed.

03 — Books

Writing for leaders who carry real weight.

Three books on entrepreneurship, mission, and leading through pressure — with the Fourth Turning Leader series opening a new chapter.

Honor Under Pressure book cover
The Fourth Turning Leader · Book One
Honor Under Pressure
Building a code that holds when everything else fails — the opening book of the Fourth Turning Leader series on leading through upheaval.
Find the book
The B:Side Way book cover
Leadership
The B:Side Way
Mastering leadership for modern times — transforming teams with purpose and precision, drawn from running a mission-based lender.
Find the book
Enlightened Entrepreneurship book cover
Field Notes
Enlightened Entrepreneurship
How to start and scale your business without losing your sanity — honest essays on building a company that lasts.
Find the book
The long version

Built durable companies. Led honestly. Backed the small.

As CEO of B:Side Capital, I run a mission-based lender that has financed more than 5,500 small businesses across Colorado, Arizona, New Mexico, and Utah over roughly 35 years. I have led B:Side since 2020, drawing on more than 25 years in and around small business — and I own the strategy, the balance sheet, and the team that decides which founders get the capital to keep building. It is real money, real risk, and real consequence.

I also founded Main & Machine to help small businesses put artificial intelligence to practical work, without the hype and without the six-figure consulting bill. The thesis is straightforward: the owners who learn to use these tools well will pull away from the ones who do not — and most of them need a partner who will build the thing rather than lecture about it.

Upheaval is exactly where leaders are made or broken.

Ideas are the third part of the work. I teach management and entrepreneurship at ASU's W. P. Carey School of Business, and I write for leaders who carry real weight. My latest book, Honor Under Pressure, opens The Fourth Turning Leader series — a body of work about leading through the kind of upheaval history serves up every few generations.

I have built and exited before. Earlier in my career I founded the fintech BodeTree and led it as CEO until its sale in 2018. That decade put me in front of a national audience — a Forbes column among the most-read on the site, and regular contributions to the Wall Street Journal, Entrepreneur, and MSNBC's Your Business. I learned to make a complicated idea land in plain language, and I have built every venture since on that discipline.

The through line has not changed. I build durable companies, I lead honestly, and I back the small businesses that hold their communities together.

05 — Get in touch

Let's build
something durable.

Capital, applied AI, the lectern, or the page — if your work touches any of it, there's a door below.