Chris Myers · Denver, Colorado

I help small businesses build what comes next.

I’m a CEO, founder, educator, and author. My work connects small-business financing, practical AI, and the everyday decisions of leadership.

CEO, B:Side Capital Faculty, ASU W. P. Carey

Illustrated portrait of Chris Myers
Capital. Technology. Ideas.
5,500+

Businesses financed by B:Side Capital
Across its institutional history

2020

Leading B:Side Capital as CEO
Small-business lending

2018

BodeTree sale
Founder & former CEO

02 / Latest writing

The latest from my desk.

New writing from The Ampersand, The Dispatch, and The B:Side Way. One recent article from each publication.

The Ampersand ·

AI Workflow Ownership Model: Who Owns What?

A practical AI workflow ownership model assigns decisions, data, exceptions, and maintenance before automation creates risk, rework, or costly confusion.

Read the article

The Dispatch ·

Stewardship Versus Ownership Under Pressure

Stewardship versus ownership shapes every high-stakes decision. Learn how leaders hold power in trust and preserve legitimacy under pressure in crisis.

Read the article

The B:Side Way ·

What the Machine Cannot Do

Why human worth can’t depend on staying ahead of a machine

Read the article

03 / Books

For the decisions
that stay with you.

On building a company, leading its people, and deciding what you will stand for when the pressure rises.

Honor at Scale: ivory cover with a gold arch

Book Two · Forthcoming

Honor at Scale

Building Cultures That Hold When the Old Rules Fail

Carry a personal code into the decisions, dissent, and shared standards that keep an organization dependable through crisis—even when its leader is absent.

Explore the series
Honor in Command: charcoal cover with a gold compass

Book Three · Forthcoming

Honor in Command

Power, Legitimacy, and the Institutions We Leave Behind

Make authority answerable when legitimacy is at stake. Examine accountability, limits on emergency power, and succession that leaves an institution able to carry on.

Explore the series
The B:Side Way: navy cover with a magenta record and yellow arrow

Leadership & culture

The B:Side Way

Leading teams with purpose, drawn from the daily work of running a mission-based lender.

Buy on Amazon ↗
Enlightened Entrepreneurship book cover

Building a business

Enlightened Entrepreneurship

Honest lessons on starting and growing a business without losing yourself in the process.

Buy on Amazon ↗

04 / A little background

I’ve been on both
sides of the table.

Founder. Lender. Teacher.
Still learning.

I founded BodeTree and led it through its sale in 2018. Today, I lead B:Side Capital, chair Main & Machine, and teach at ASU. Building a company and backing someone else’s company give you different views of the same decisions.

The question I keep coming back to is practical: what would actually help the person responsible for this business? Sometimes it’s capital. Sometimes it’s a better tool. Sometimes it’s a clearer way to think about a hard call.

Read the longer biography

Chris Myers is the CEO of B:Side Capital, a mission-based lender serving small businesses across Colorado, Arizona, New Mexico, and Utah. He has led the organization since 2020. B:Side Capital has financed more than 5,500 businesses over its institutional history.

He is also founder and chairman of Main & Machine, which builds practical AI systems for small businesses, and a faculty member in management and entrepreneurship at Arizona State University’s W. P. Carey School of Business.

His books include Honor Under Pressure, The B:Side Way, and Enlightened Entrepreneurship. The Fourth Turning Leader series continues with the forthcoming Honor at Scale and Honor in Command. Previously, he founded and led BodeTree until its sale in 2018, and wrote about entrepreneurship as a Forbes contributor.

Read my Forbes work ↗

05 / Get in touch

Let’s start
a conversation.

For speaking, interviews, or a shared idea, email me directly. Tell me a little about what you have in mind.

Email Chris